Blog

HitPath + Anura Integration: Click And Sales Fraud Evaluation

HitPath now offers a powerful new integration with Anura enabling real time click level fraud detection across selected...

🚀 Introducing: Show EPC & Conversion % in the Affiliate Portal

Show EPC & Conversion % in the Affiliate Portal

HitPath + Tipalti Integration: Streamline Your Affiliate Payments

The integration between HitPath and Tipalti provides affiliate marketers and networks with a seamless solution to manage...

A Comprehensive Review of Top Affiliate Tracking Platforms: Why HitPath.com is the Best Choice for Affiliate Managers

Exciting News! Payouts by Landers is Now Live in Our System

At HitPath, we are always striving to provide the best possible tracking software for our clients. We understand that on...

Feature Highlight: Revenue Stream

As usual, HitPath has made the setup easy and streamlined – as long as the hitid generated from the first click is attac...

New Partner Portal Report - Introducing the Trend Report

Following on the heels of a great Partner Portal launch and its fantastic rate of adoption, we are not resting on our la...

New Partner Feature: Pixel Management

The new Hitpath Partner Portal keeps getting better and better!  Announcing the new Pixels screen that will allow your a...

Hitpath & Manna

MANNA and Hitpath have partnered to allow you to see your HitPath tracking data alongside your Google and Facebook marke...

Affiliate Summit West 2021 Paves Way for A More Automated Future for Affiliate Marketers

The HitPath team made a jubilant return to Las Vegas for the Affiliate Summit West show early November 2021, held at the...

Announcing the new Hitpath Partner Portal

Our team is excited to share the new Partner Portal and we are here if you have any questions or concerns! Please do not...

HitPath Hires New VP of Sales

We are thrilled to welcome Shaun Hall as our new VP of Sales.  As a long time industry insider and an absolute sales fan...

The 3rd Anniversary of GDPR

Happy third birthday to the European Union’s General Data Protection Regulation (GDPR), which came into enforcement on M...

HitPath is back on the road!

HitPath is excited to hit the show circuit again, especially as things are getting back to normal.  Let’s meet to discus...

Promoted Campaigns & Shopify Pixel Integration

Upon logging into the affiliate portal, affiliates can now view a network-wide popup with promoted campaigns!

Traffic Domain Reporting and Campaign Scheduling

Doing Business During “The Summer of Social Distancing”

It’s Independence Day weekend in the United States of America, commemorating its 244th birthday. This year’s will be unl...

HitPath’s Response to COVID-19 (Coronavirus)

At HitPath, we are always committed to providing our partners and clients with global, industry-best of breed support. G...

Chrome 80: We’re ready!

You may have heard that Google Chrome has made some big changes in the latest update for the popular browser – we are he...

Meet with HitPath in Las Vegas

Starting next weekend, HitPath will be exhibiting and attending three events in Las Vegas – be sure to catch up with War...

‘Twas Two Weeks Before Christmas

By popular demand (and better late than never), ‘Twas Two Weeks Before Christmasby Warren Corpus (originally published b...

To Those Affected By Hurricane Ian

Hurricane Ian is an unprecedented storm – the strongest in modern history. With Ian threatening the Southeast U.S., the...

How to Fight the Rise of Fake Influencers

The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste...

To Those Affected By Hurricane Dorian

Hurricane Dorian is an unprecedented storm – the strongest in modern history.  With Dorian threatening the Southeast U.S...

Meet with HitPath in New York City

Over the next week, HitPath will be exhibiting and attending three events in New York City – be sure to catch up with Wa...

Has the GDPR Been Domesticated?: Look Out for the California Consumer Privacy Act

originally published by Safia A. Anand on the Advertising Law Blog (www.olshanlaw.com)

This is Affiliate Marketing – Episode 88

In this week’s episode, Shawn speaks with Warren Corpus of HitPath.  Shawn wanted to learn more about the real Warren, s...

To Our Clients Affected by the California Wildfires

If any of the clients affected are evacuating to the New Orleans area, we have capacity in the office and you are welcom...

Introducing the new HitPath 1-Click Reporting Extension

Affiliates and Network owners alike are now able to keep an eye on the performance of their accounts without the need to...

To Our Clients Affected by Hurricane Michael

As Hurricane Michael makes landfall, the entire team at HitPath hopes that our clients in the affected areas will remain...

To Those Affected By Hurricane Florence

With Hurricane Florence threatening the East Coast, the entire team at HitPath hopes that our clients in the affected ar...

Calling all Affiliates: To Diversify Your Traffic Channels or Not, That is the Question

Question: So now that we know why affiliates should diversify, how can they go about it?

The Ultimate Guide to Managing Email Affiliate Campaigns

Know your target market and offer. Understanding the vertical of the offer is important. Email lists are not all created...

Happy GDPR Day!

13 Ways to Maximize New Years for Your Affiliate Marketing, Online Marketing, and Social Networking in 2018!

1. Focus on New Years Resolution Products and Services – during the new year time-frame (January 1-April), people are ex...

Affiliate marketing strategies for success during the holidays

With the holidays fast approaching, now is the time for brands to ensure that their teams are ready for the biggest shop...

To Those Affected By Recent Storms

With Hurricane Irma now predicted to be a direct hit to Florida, the entire team at HitPath hopes that our clients in th...

Meet with HitPath at LeadsCon

To set up a meeting with HitPath during LeadsCon Connect to Convert 2017 at the New York Hilton, text Warren Corpus at 5...

Meet with HitPath at Affiliate Summit East

It’s not too late to meet with HitPath at Affiliate Summit East in New York!  Text Warren Corpus at 561.373.8000 to set...

Rooftop Meetup at Affiliate Summit East

Are you attending Affiliate Summit East next week in New York?  If so, come spend some time with HitPath!  We are sponso...

Affiliate Summit East 2017

Every July, thousands of people make an annual trek to their favorite summer destination.  No, not Florida with its beac...

Viva Las Vegas! HitPath at Affiliate Summit West 2017

HitPath will be attending Affiliate Summit West 2017 at the Paris Las Vegas, January 15-17, 2017.

New and Improved Real-Time Reporting API!

We here at HitPath know and love data – and we are excited to announce that we have made major updates to our Reporting...

Affiliate Summit East 2016

Affiliate Summit East 2016 took place at the Marriott Marquis in New York City from July 31st to August 2nd.  Affiliate...

Your stats are just a click away: HitPath’s Google Chrome Extension

Love getting up-to-the-minute insight on campaign performance? Now HitPath makes it easier than ever with our new extens...

FTC Shakeup May Be Welcome News For Online Product Marketers

The president appears to be making good on his promise to cut government regulations, as the Federal Trade Commission is...

Keynotes, Events, & Parties at Affiliate Summit West 2016

As we ring in another new year, we look forward to many things.  The NFL Playoffs are about to start… it’s Wild Card Wee...

CPXi Case Study

Digital media company CPXi leverages the HitPath platform to create customized solutions enabling the growth of both the...

HitPath Masters Conference

The conference started off with a fun networking mixer at Fulton Alley, where teams bowled and competed for a dinner at...

Performance Marketing Summit Comes to South Florida

Over the next few years, Boca Raton saw a plethora of internet marketing companies pop up.  Also, some of the most proli...

Theresa Farmer Guest on Smarter Chaos’ Podcast

Have you ever considered using technology for performance marketing? Were you confused about which one to use? If you ma...

Ten Essential Things Your Cyber Monday Checklist

Whether you started planning for Cyber Monday last year, last month or in the last 4 minutes, don’t worry – we’ve put to...

25 Buzzwords that Should Really go Away

Last week we looked at the Eleven Commandments of Content Marketing. Included in that list, was the advice to ‘Speak Hum...

The Skinny on Content Marketing & 11 Commandments to Live By

One book that I’ve been reading, “Content Rules …” by Ann Handley and C.C. Chapman has received much praise – and has so...

What is HitPath?

If you have ever found yourself at a party trying to answer the “where are you from?”, “where do you live?”, and “what d...

Ever Wondered What a ‘SubID’ Is?

The tricky part of utilizing subIDs is that all platforms, networks, and advertisers tend to have their own way of struc...

Affiliate Summit East 2014 in New York City!

Surviving the Show: 101

I’ve been on my flight for 15 minutes. Left LaGuardia with an on-time departure and the flight crew has informed us it’s...

Andrew Davis Excited about the HitPath Masters Conference

Andrew Davis, author of Brandscaping shares his excitement over the HitPath Masters Conference here!

Don’t Get Mad, Get Even.

As my call with the tech support department of my ISP rolled over the one-hour mark last night, and I recounted my issue...

Major Brands Embrace Programmatic How Will Agencies Adapt?

Terms such as ‘programmatic’, ‘self-serve’, and ‘automation’ collectively imply reducing manpower and/or eliminating the...

Day 1 of Canada’s New Anti-Spam Legislation: What You Should Know

Today began the first day of Canada’s new Anti-Spam laws (CASL). While it has been ramping up for a few months, there ha...

Welcome to The Pixel Wire

When I was asked to write an introduction to our new blog, I thought it would take me ten minutes , tops… cut to me, 20...

The State of Data Security A Series on Big Data

“..we are displaying our digital footprint, right down to our exact geographical location..”

Traffic Fraud Crisis Forces Spotlight on Digital Marketing

“… fraudulent bot traffic will cost the global display advertising industry$11.6 billion this yearwhere do we point fing...

IRCE Takes Over Chicago

Second City.  The Windy City.  Home of the Cubs.  Chi-town.  Home of Oprah, Obama, and Ditka.  Whatever you want to call...

Top 5 Trends In Perfomance Marketing For 2013 A HitPath Review and Guide To Integration

In an effort to identify the trends driving Performance Marketing this year, we researched over 30 articles, whitepapers...

Mobile Traffic Optimization: NOT ALL CLICKS ARE CREATED EQUAL!

“If you do not offer your affiliates campaigns that are optimized for mobile users, you simply are not doing your job.”