HitPath now offers a powerful new integration with Anura enabling real time click level fraud detection across selected campaigns. This enhancement gives advertisers and affiliate networks more transparency control and protection against invalidtraffic. With the HitPath and Anura integration you can evaluate every click for fraud signals access a dedicated fraud report inside HitPath and decide exactly which campaigns should be monitored.
This guide explains how the integration works how to set it up and how it improves traffic quality.
What Is Anura and Why It Matters ?
Anura is a leading digital fraud detection platform used by performance marketers advertisers and affiliate networks to identifybots click farms and risky user behavior. By combining HitPath tracking with Anura fraud scoring you can reduce fraud related losses improve partner compliance protect advertisers from low quality traffic and maintain a healthier performance marketing ecosystem.
How the Integration Works ?
Once the integration is enabled HitPath sends click level data to Anura during each click event. Anura analyzes the click in real time and returns a fraud status such as suspect or not suspect. Only campaigns you manually enable will be evaluated so you always stay in complete control.
You benefit from real time fraud evaluations campaign level control centralized reporting inside HitPath and better traffic quality for advertisers and partners.
Step 1: Sign Up With Anura
• To activate the integration, you must have an active Anura account. Sign up for Anura here: https://www.anura.io
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After creating your account retrieve your Anura API Key from your Anura dashboard and send the API Key to the HitPath team. The API Key is required before the integration can be activated.
Step 2: HitPath Adds The API Key
• After receiving your API Key the HitPath team will load it into your instance. Once complete a new Anura option will appear within your campaign settings allowing you to enable click level evaluation.
Step 3: Enable Anura Per Campaign
• Anura is not enabled by default across all campaigns. You can choose exactly where the fraud evaluation should be applied.
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To enable Anura on a campaign open the campaign settings in HitPath locate the Anura Click Evaluation toggle and turn it on. Only campaigns with the toggle enabled will send clicks to Anura for verification.
Step 4: View Your Fraud Report
• Once enabled HitPath begins evaluating every click using Anura’s fraud engine. All fraud classifications appear in yourdedicated Anura Fraud Report inside HitPath giving you immediate visibility into suspicious traffic.
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The HitPath and Anura integration delivers a strong layer of click level fraud protection ensuring accurate fraud evaluations and better traffic insights.