Tech Talk

Looking for a way to track LTV throughout multiple sales channels? Utilize HitPath's Revenue Stream reporting to attribute and analyze those leads!

You may have heard that Google Chrome has made some big changes in the latest update for the popular browser – we are here to help break down those changes for affiliate marketers and why you don’t need to be concerned if you’re using Hitpath.

Originally from PACEDM The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with inauthentic audiences. Brands are pouring their marketing funds into influencer collaborations which are broadcast to bot accounts, rather

originally published by Safia A. Anand on the Advertising Law Blog (www.olshanlaw.com) Following the enactment of the European Union’s General Data Protection Regulation (“GDPR”), which went into effect on May 25, 2018, California has signed the California Consumer Privacy Act of 2018 (CCPA) into law, which will

Affiliates and Network owners alike are now able to keep an eye on the performance of their accounts without the need to log into their network or affiliate interfaces. Version 2.0, now available for both Firefox and Chrome, has been completely re-engineered and optimized for