For Advertisers
HitPath- For Advertisers
Identify and reward partners that introduce your product to the most valuable audiences. Our reliable tracking and best-in-class support to help advertisers make the leap to more dynamic and robust online marketing strategies.
Multi-Channel Tracking Needs
Manage your business with complete oversight and custom optimization tools to maximize performance. HitPath's top of the line fraud control and built-in suppression management ensure traffic is reliable and clients are compliant. Easily expand base and outreach with quick recruitment and onboarding of affiliates. Plus, our experienced Sales team is constantly making introductions to viable partners to help grow your business!
Campaign management
Everything needed to optimize traffic and boost performance. Never lose on traffic by redirecting based on geographic region, user device, and browser. Track multiple payable actions for a single campaign with multisales capabilities and custom pixels for event tracking. Isolate traffic with vanity tracking domains and stay compliant with HitPath's suppression data syndication.
- Multivariate sales capping
- Event tracking
- Unlimited campaigns
- Device, landing page and geo-targeting
- Traffic isolation via Vanity Domains™
- Multiple campaign types including Click2Call, CPA, CPC, CPV, Event-based….
Reporting engine
Reporting is paramount in any tracking solution and HitPath offers the most extensive and detailed suite of reporting data available for performance marketers. Global reporting on all traffic that can be broken down into multiple detail level reports and exported in a couple of clicks. Forget pivot charts and vlookup - with our trend report capabilities, access quick performance stats on affiliates and campaigns over a set time range. Device reporting, event reporting, optout reporting and more; HitPath provides all the reporting data needed to make business decisions and optimize traffic.
- Global multi-level real-time reporting
- Device And event-level reporting
- Optout trends reporting
- Trend reporting dashboard
- Custom dashboard reports
- Comprehensive global stats
- Traffic breakdowns by affiliates/campaigns/advertisers
- Custom reporting filters
Accounting tools
Set monthly, semi-monthly, or weekly processing periods for Advertisers and Affiliates then easily export information in one click to Quickbooks or one of our third party accounting integrations. Track partial, advanced, and consolidated payments to partners - with the option to add payment bonuses for affiliates!
- Quickbooks™ integration
- Advertiser and affiliate reconciliation
- Quick pay affiliates according to varied paid schedules
- Bonus payments for affiliates
Advertiser management
Complete brand protection and compliance management with suppression syndication and fraud prevention tools. Create custom application forms and control what each advertiser sees in their individual HitPath reporting interface. Easily grab universal pixels, manage advertiser information, and view advertiser performance all in one place.
- Compliance and brand protection
- Custom universal pixels
- Suppression data management
- Trusted publisher discovery with CrossPub®, CrossPub Connect® and CrossPub
- Campaign Accelerator®
Communication tools
Set up automated updates for affiliates and users so they know exactly when a campaign status changes or a cap has been reached. Easily update affiliates on network news with full featured HTML newsletters that can be templated and sent out individually or to groups. HitPath's built-in inbox messaging system provides a direct line of communication - no more internal emails 'lost' in spam!
- Real-time Pixel Chat™ for support needs
- Integrated CMS for internal notes on affiliates, campaigns, etc…
System management
Share HitPath with unlimited internal users and control each team member's access. Get a complete overview of your system's performance with an all-in-one customizable reporting dashboard for statistics at a glance. Need more data? Access one of our four APIs to quickly pull info or easily set up integrations with external systems.
- Custom user roles within the software
- Power Execution Language (PXL™) command line tool
- Modular dashboard
- System-wide API
- HitPath Mobile App
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Affiliate management
Experience complete oversight with access to comprehensive management tools, all starting with HitPath's affiliate application fraud detection. Each affiliate has access to the newly designed white-labeled partner portal for access to all campaign and creative materials with a few clicks of the mouse. Set custom payouts, third party pixels, vanity domains, and unique managers per affiliate. All the above and more with an expansive API for all the data needed to streamline workflow.
- Vanity tracking domains
Creative management
HitPath's internal creative wizard provides all the tools and capabilities to distribute any type of creative assets to affiliates - emails, banners, and advanced media formats are all available. Managing creative assets has never been easier! Set creative expiration dates, manage subject lists, even pick and choose what affiliates get which creatives. And with only a few simple clicks, push creatives directly to affiliates.
- Multi-media creative library (email, banners, rich media, text)
- Creative Packager ™
- Ad rotation
- Hosted content with Click2Call integration
- Compliance documents
