Landers is a tool used on a per campaign basis. Landers allows users to set-up multiple landing pages for one campaign and a rotational weight to each one. It can be used for AB testing, targeting different landing pages at creative level and allowing an affiliate to run traffic to a page different from the main redirect. When multiple landers are in place and being used to drive traffic, reporting will be broken down based on lander.
Location
This is controlled at campaign level, thus you will find it within the campaign that you are looking to add this for. It is located within step 3 of the Campaign Wizard and it is called “Alternate Landing Pages”.
Setting up landers at campaign level
After saving the campaign, additional landing pages can be added to the campaign within step 3 of the Campaign Wizard. You will need to enter the following information when adding a lander:
Title: This will be the name of the lander that will be displayed on reports. The title will need to only contain alpha numeric characters and should be unique for reporting purposes.
URL: Full URL for page. All macros available may be used with landers. The link entered as the URL for the lander will need to follow basic URL protocol such as contain http://
Status: When a lander is set up as Active it will allow the landing page to be called by it’s landing page ID that gets assigned upon adding the lander and forcing the traffic to that page. If the status is set up as Paused, this lander will not be included in the rotation and will default to the main redirector if forced to go to the lander via “&lpid=” in the URL.
Rotator: This will define if traffic is going to be split in any sort of way. If “NO” is selected, traffic will not be rotated between landing pages. If “YES” is selected, traffic will be rotated based on Rotate Weight.
Rotator Weight: This defines the rotations for the landers. Landing page rotations are random and is based on weight. The rotate weight can be thought of as a statistical ratio where 1:1 would mean that for every two clicks 1 click goes to page A and 1 click goes to page B so this would be an example of a 50/50 split.
Published: This controls whether the affiliate sees a direct affiliate link to the lander in addition to the main affiliate link when they login into their portal. If you are using the Rotator, it is recommended you do not publish the lander so affiliates cannot run traffic to one page directly. However if you’d like to give affiliates their choice of landers to use, you can publish. When a link is published it is visible to all affiliates approved for that offer, so if you want to have just one affiliate use a particular lander, it is still best to provide to them separately.
After adding all of the above items, users will need to click on “Add” to add the lander. After the lander is added, a landing page ID gets assigned to the lander.
Traffic can be forced to a lander by appending “&lpid=” and the landing page id to the end of an affiliate’s tracking link for example if the landing page ID assigned to the lander was 50 the link would look as follows: http://affiliate.xyztracker.com/rd/r.php?affid=000001&sid=3&c1= &c2=&c3=&lpid=50 All traffic that hit the link above would be forced to go to the URL that was defined at campaign level for landing page ID 50. Networks can use the landers to redirect end users to a privacy policy page of the offer that they may be required to disclose.
Tip: Make sure to add the same tracking data and macros that you are using for the Main Redirect to every lander – if you have http://www.mainredirect.com?track=jjhitjj&subid1=xxagentidxx, you should also have http://www.lander.com?track=jjhitjj&subid1=xxagentidxx
Tip: Make sure to add the same tracking data and macros that you are using for the Main Redirect to every lander – if you have http://www.mainredirect.com?track=jjhitjj&subid1=xxagentidxx, you should also have http://www.lander.com?track=jjhitjj&subid1=xxagentidxx
Tip: Using landers within Creatives is a great way to incorporate URLs that are not landing page URLs – for instance, if you need to include a link to a Privacy Policy in your email, you can set the Privacy Policy up as a lander, and then link to both it AND the Main Redirect in your creative
Assigning Landers at Creative Level
Sometimes networks may want to have end users to be redirected to different URL’s based on where the click on a creative. In order to do so, they will need to have added the landers to the campaign as outlined above. After doing so, they will need to add the creatives for the campaign. They can add Emails or Banners following the steps they normally do with the only exception that now for Emails, on the Hrefs and Keywords page they will see any landers set up for the campaign in the dropdown available as options to link out to. If you link out ot a lander, it replaces the URL in the email code with ttlinktt (e.g. ttlinktt29). For Banners, once they have uploaded them, they can click on the “Edit” option and then choose which lander to use from the “Redirect” dropdown menu.
Reporting break down:
Reports will always display the clicks or sales generated for each landing page as long as there has been at least a click for the page. Details about the traffic for each lander can be found by expanding the details on either Global Sales or Global Affiliates reports. The landing page traffic is broken down and displayed based on the name given at campaign level. (Note that the Global Affiliate reporting by lander is only available in Beta currently)
Affiliates do not see the breakdown by landing page on their reports as networks may not necessarily want to disclose to affiliates that they are testing pages when doing AB Testing.
Testing Landers:
Whenever landers are added to an offer, networks can test the landers by appending the landing page ID to the test link. When testing, keep in mind that landers are cookied. If you click on a lander, and then click on the affiliate link again, you will be taken to that same lander. The reason for this is simple – in order to avoid confusion, users will always be taken to the first landing page that they clicked on was (so if a user clicks on a link, and then clicks again, they aren’t confused by being taken to two different places). This often leads to the belief that landers are not rotating properly or are not working. Just remember to always clear cookies when testing.
Example
1) You have an offer that you want to divide the traffic for between 4 pages, all your pages will get 25% of all of the traffic. You will set up your first page as the main redirect and then add the other 3 pages as Active landing pages. You will need to set up the rotators to “Yes” and set them to each have a Rotate weight of 1, one click gets redirected to each page.
2) You have an offer where you want 75% of the traffic to go to the main landing page, and 25% of the traffic to be redirected to the secondary landing page. You would set up the secondary landing page as an Active landing page and set Rotator to “Yes”. You would enter in a Rotate Weight of 3 for the Main Redirect and 1 for the Lander, so that of every 4 clicks, 3 would to go the main redirect, and 1 would go to the lander (3/4 is 75% and 1/4 is 25%)
3) Your advertiser requires you to include a link to their Privacy Policy in all emails that are sent out. However, when you originally upload the email creative, you only see two options in the dropdown – Main Redirect and Optout. If you need to add a third link to an email that is not one of these two, the solution is to use landers. Go to the campaign in question and add in the Privacy Policy link as a lander (Active, Not Published, No Rotator) and you will then see the option to use this link when you upload a creative for this campaign
