The purpose of the Global Advertisers Report is to show stats for all Advertisers across all Campaigns and Affiliates. The report looks very similar to the Global Sales Report. The report defaults to today and is exportable to Excel.
The radio buttons allow a user to select from multiple pre-set time frames Today, Yesterday, Month To Date (will show you how much traffic and how much earnings we are projecting for the network), Last Month To Date (last month for the same period), Last Month, Year To Date, Current Week (Monday through Today) and Last Week (Last Monday through Last Sunday) Admin users can also choose the run the report for custom date ranges. Users can run the report to view it on screen or export it to excel.
The report has two filter options Affiliate Group and Campaign Group. Filters are useful to see specific stats for a group. A user can have limited visibility of groups, to only see results based on their assigned group. This can be enforced through the user account settings.
If you are not the owner of the landing page, it is not recommended that you have your advertiser fire your pixel with an atp amount as your advertiser would be mandating the amount that your affiliate would earn.
The report displays on screen the Advertiser's Name, the number of Clicks and Sales, Conversion Percentage (sales/clicks), EPC (earnings per click), Amount Paid, Amount Earned and Net (both Earned and Net can be hidden from a user). All of these items are clickable to be sorted by ascending or descending order.
Users can see more details of the Advertiser's traffic by clicking on the plus signs located next to the advertiser ID. The details shown are the campaign(s) that affiliates have driven traffic for. One can click on the number under Clicks or Sales to see the Clicks Detail Report or Sales Detail Report of each campaign.
After clicking on number of clicks, a new window with the Clicks Detail report for that campaign will pop up. One can run a Clicks Detail report for a custom date range if desired. Clicks Detail Reports can be bookmarked. The Clicks Detail report offers multiple grouping functions. The report can be grouped by Hit Date, Hit Date Hourly, C1,C2, C3 or Affiliate ID. The grouping functionality allows a user to group the report and see how many times the system has seen that item for the date range. The Clicks Detail Report can be exported to Excel.
The Clicks Detail Report shows the Hit Date and Time, the Affiliate ID that drove the traffic, the Affiliate’s Name, Sub id variables C1,C2 and C3. The report also shows the IP address of the click , the Hit ID, Referrer (if we were able to capture one), whether the click is a sale, and the count (useful for multi sales campaigns). The report will show information about the IP address of the click/sales such as whether the IP address is a proxy server, Netspeed, ISP. The report also providse you with Geographic Information on the IP address such as Country, Region/State, City, Zip Code and Time Zone. A user can click on the Referring Domain and be able to see the entire referring domain.
To be able to view the Sales Detail report for a campaign, users must click on the corresponding number next to the campaign’s sales. The Sales Detail report also offers the option for a user to group his data by Sale Date, Sale Date Hourly, C1,C2, C3 and Affiliate ID. A user can run this report for a custom date range and export this report to Excel.
The Sales Detail Report shows you similar data as the Clicks Detail Report with a few more items. Within the report it is included the Hit Date and Time, the Sale Date and Time, Elapsed Time (the time from the moment that a click occurs and the sale occurs), the Hit ID, C1,C2 and C3, the Affiliate’s ID, the Affiliate’s name, Sales (this is relevant in regards to multi sales campaigns where multiple sales are allowed on a single redirection), Paid amount to the affiliate (there may be an override in place for affiliates so amount can differ between affiliates), Earned Amount, and Net Amount. The report also shows a transaction IDs for sales (only if the advertiser was passing one) and Referrer if we were able to capture one.
