Location
This is located in the admin user interface under Campaigns > click the Gear icon for Events by Campaign.
Summary
Events are used with Multi Sales campaigns to create different payouts or separate tracking for different actions within a single campaign. They allow you to record multiple pixel fires per single HitID, and have them notated separately in reporting and paid according to the appropriate amount assigned to the event.
At the affiliate level, amount paid per each event can be overriden and affiliate (or third party) pixels can be placed for each event for that affiliate. Different affiliates may not only be paid different amounts for conversions overall, but events allow you to define how much a specific affiliate is paid for a specific sales action.
Setup
When creating your event tracking campaign, Multi Sales must be set to "Yes" and Payout Type to "Static Payout" with both the Payin and Payout as $0.00. Finish the other campaign set up steps, and save the campaign. On returning to step 2. Commission & Reporting, the Events section will be available to add events to the campaign.
After saving your campaign, go to the Gear Icon
in the menu bar, then the "Events" tab. Use "+ Event Item" to build each individual event. The event names should all be unique, since they are used in the pixel to track that the event occurred. The title can be up to 30 alphanumeric characters each (case sensitive, no spaces). You can then add the individual event to an "Event Template". If you use events often for similar campaigns, a template that has the usual set of events for your campaigns can speed up the set up - maybe it's as simple as a template with an event for click with another for sale, or maybe it is a whole series of events like click, then survey completed, then subscribed, then renewed, etc.
Now in step 2. Commission & Reporting of campaign creation, add the events one at a time or by selecting a template. If adding individual events, just add the payout and payin, then click "+ Add Event" after each one. If using a template, just select the template you need and add the payin and payout for each. Don't forget to save it when you are done.
Next, send your advertiser different pixels, one for each event for the campaign. At the end of the pixel, after &transid=[UNIQUE_TRANSACTION_ID] append &event=event_name. Remember that if you have 5 different events, you need to make and place 5 different pixels with your advertiser. Make sure your advertiser knows what page to place each of the pixels on for each of your event pixels.
Example Pixel:
<iframe width='1' height='1' frameborder='0' src='https://affiliate.yourtrackingdomain.com/rd/ipx.php?sid=2&transid= [UNIQUE_TRANSACTION_ID]&event=event1'></iframe>
Reporting
In Sales Detail reports for campaigns using events, a new column on the far right identifies which event occurred for the sale. Also, the "Events by Campaign" report will give you a better understanding of where the drop off happens and traffic convert by showing you stats for each event. The "Events by Campaign" report is not enabled by default so contact HitPath Support if you do not see this report!
Affiliates Pixels and Overrides by Event
Under Affiliate Maintenance you can place affiliate pixels to fire for specific events or set overrides for a specific event for that affiliate. Similar to SubID overrides and pixels, select the event that the override or pixel should apply to, then set the override amounts or place the affiliate pixel for that event.
Pixels - Navigate to the Affiliates > Maintenance screen, search for the affiliate, click on the Pixel icon
, click "+ Add Pixel", enter the pixel name &: campaign. Under "Options", select "Event" and the event's name. Then, select the pixel type and place the affiliates pixel in the text box. Don't forget to use the macros to dynamically populate information in your affiliate's pixel, and contact HitPath Support if you need help!
Overrides - Navigate to the Affiliates > Maintenance screen, search for the affiliate, click on the Overrides icon , click on "+ Add Override", choose the campaign. Under "Type", select "Event" and the event's name. Then enter what you want override (payin/payout) and the new amounts. Edit the start and end date when you want the override to apply. Hit "Save Override" when done!
***Make sure your advertiser passes a unique transaction id each time a pixel is fired. This can be anything they'd like, but needs to be unique for each event. Since the whole sale will occur under a single HitID, a unique transaction ID is required for each event. We dupe out multiple fires on a Multi Sale or Event campaign unless they have a unique transaction ID--this prevents duplicate counts when someone reloads a landing page.
