Country Groups may be used to create simple country-based routing logic for your campaigns, based on the traffic's IP address. Choose one country, multiple countries, and/or an IP group to be accepted or denied. The system will re-route traffic not qualifying for the offer to the alternate campaign of your choice according to your routing logic. For more complex country routing where multiple countries need to be mapped to multiple landing pages, see the "Routing Groups" tutorial.
Adding/Editing Country Groups
Add New Group: Click on "+ Add New Group". Name the Country Group, then add countries and existing Custom IP Ranges to the Regions/IP Ranges included area. You can also build an IP range with the "Custom IP Range" button. Make sure to save any Country Group that you've started building before starting the Custom IP Range, then add the Custom IP Range after by editing the Country Group you started. More about Custom IP Ranges below!
Edit: Use the pencil icon to edit an existing one by moving countries and custom ranges in and out of the Country Group. Always remember to click "Save Group".
Custom IP Ranges: Access the "Custom IP Range" button from the "Country Groups" tab by clicking to edit or add a country group, then click the "Custom IP Range" button. Name the IP range, and add a starting and ending IP address in "From" and "To". If you need to just add one IP address, make the starting and ending IP address the same. One cool internal use of this function is to make a Custom IP Range using your offices IP address. Then you can use it to test the set up of campaigns that use country groups for traffic routing. For example, to test a campaign that has to route all traffic from Western Europe to another campaign, make your country group that includes those countries and add your office's Custom IP Range to it. Then set up the traffic routing in Campaign Maintenance to use the Western Europe country group and re-route it (see "Using Country Groups" below for more info). Test the link for the campaign from a computer within your office's IP, and you should be re-routed as if you were in a Western Europe country. Remember to remove your office's Custom IP Range from the Western Europe country group when you are done testing.
Using Country Groups
To apply your Country Groups at campaign level, go to Campaigns>Maintenance tab 4. Targeting. Select the "Single Country Route" option within the Geo Targeting section. Use the drop down selection box to locate your group, and choose to accept or deny traffic from that Country Group. Use the "Route all other traffic to:" selection to assign a campaign for the remaining traffic--you can choose an expired campaign if you don't want to send this traffic anywhere.
Finally, make your decision as to whether the originating affiliate whose traffic is redirected due to geo logic should be credited for sales on the alternate campaign. When Pay Affiliate is set as "No" the International Traffic account ending in 004 will be credited with the redirected traffic (both clicks and subsequent sales). When Pay Affiliate is set as 'Yes' the affiliate that originated the traffic will be credited as usual.
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How it's Reflected in Reports
Clickthroughs re-routed when pay affiliate is set to "Yes" carry the following sub ID combination in your reports
c1= pipe-separated original c1 c2 and c3
(Example: before re-route c1=adm, c2=test, & c3=link -- after re-route c1=adm|test|link)
c2= foreignredir
c3= campaign ID from original redirection attempt
Clickthroughs re-routed when pay affiliate is set to "No" carry the following sub ID combination:
c1= foreignredir
c2=affiliate ID from originator of redirection attempt
c3= campaign ID from original redirection attempt
Custom IP Ranges may be deleted but Country Groups may not. If you no longer have use for a particular Country Group, you can re-purpose it with a new name and totally new set of countries, or can add "cancelled" to the name.
Geo routing logic allows approvals to be bypassed so you do not need to remember to approve all affiliates on the alternate redirect campaign.
