Category Archives: Case Studies

The 3rd Anniversary of GDPR

written by Enza Iannopollo, Senior Analyst at Forrester Happy third birthday to the European Union’s General Data Protection Regulation (GDPR), which came into enforcement on May 25, 2018. Despite its teeth, with data protection authorities (DPAs) able to fine companies up to 4% of their

How to Fight the Rise of Fake Influencers

Originally from PACEDM  The Times recently reported that influencer marketing fraud costs sponsors, on average, £1 billion each year. This waste is attributed to social creators with inauthentic audiences. Brands are pouring their marketing funds into influencer collaborations which are broadcast to bot accounts, rather

CPXi Case Study

Case Study: AdReady, a division of CPXi Subject: Chris Carnacchio, Vice President of Media Buying and Optimization Location: Headquartered in New York with offices locations across the US, Europe and Asia AdReady, a division of CPXi, chooses HitPath for always-on support and real-time performance tracking